Professional Means That an SEO Firm Can Bolster Your Business.

 Professional SEO services are valuable to all businesses regardless of the magnitude. Therefore, experts working in a given agency offering SEO services could advance your operations to another better level by establishing more online presence and creating brand awareness. The online business is under massive revolution and progress requires the introduction of a professional SEO company.

Execute Keyword Research

Keyword research stands out as one of the most important SEO services for any business. Using properly searched keywords relevant to your content niche or industry, the internet users can easily spot your website, therefore, creating more traffic, and more sales as a result. As a small business, you might not execute proper keyword research because you might not have prior exposure.

Therefore, you can decide to hire an experienced SEO company that will timely execute your demands satisfactorily. Experts working in different teams will evaluate your niche or specialization before researching the keywords to be used in the quality content developed. This content will be uploaded on other websites like social media and personal platforms. You can even use other random sites if doing guest blogging.

Content Improvement and Optimization

Website development and content creation are not sufficient until optimization is done. The professionals will include the relevant keywords and make several content adjustments or even have them re-written to ensure the keywords are perfectly placed in the sensitive sections. Working with SEO professionals will help you to develop quality content and ensure overall excellence as well.

Proper content optimization must be done because it means a lot to your business. The content must be attractive to interested readers, and finding improvement experts is easy because they are all over the market. The business will easily reach the target audience and gain as much organic traffic as possible.

Website Upgrading

Many business managers or owners do not understand what a perfectly developed website means. It should draw sufficient attention and get clients more interested in the services offered. Customers should know the product or service description and appreciate the related benefits that spread out in different ways.

The experts can assess your prevailing site and rapidly improve it since having a quality website is advantageous. Therefore, they make development tools neat and outstanding when uploading great content. An upgraded website attracts as many clients because of the high ranks that translate to more sales.

SEO experts can use different means of helping your small business investor advance to better levels. The idea is to draw as many clients to the platform to trigger more sales and profits. Determining the best SEO company might be tricky and demanding, but reputable companies are available, and absorbing their services can improve the business standards accordingly.

“New Step Technology are an independent creative and digital marketing agency established in 2010.
We collaborate with brands to accelerate their growth.”

The Most Beautiful Celebrity Engagement Rings Ever

 Apparently when Alexis Ohanian proposed to Serena Williams in 2016 it involved a mystery flight to Rome. The destination was a restaurant and the exact table where the couple had first met two years earlier. The tennis champion announced it via Reddit (the company her now-husband founded) and soon after debuted what some refer to as the eighth wonder of the world – a ring featuring a (very) large oval diamond nestled between two (slightly) smaller semi-circle diamonds. The piece of precious-stone phenomena is rumoured to be worth over US$2 Million.

Perhaps, this experience is not quite the same for anyone not defined as the greatest athlete of all time. Regardless, the moments between dating and engaged is poignant for everyone. For my own, the setting was exquisite (a beautiful yacht docked in the harbour) even if the catering was a little rustic (an 8-hour-refrigerated barbecued chicken with a 6-pack of Baker’s Delight’s finest rolls). The ring was perfect, though – yet to be designed, as per the bride’s request.

For a friend of mine, her special moment followed months of conspicuously strewn jewellery catalogues before accepting one very risky ring-in-an-oyster restaurant proposal. Another friend booked the getaway herself, then suggested an immediate evening walk so that her clearly sick-with-nerves boyfriend could finally utter something about marriage before passing out on one knee. Another friend continues to wear the ring she received from her ex-husband some years ago, always explaining “why should the jewellery suffer, too?”

When Prince William proposed to Kate Middleton on a remarkable African safari he got down on one knee before famously presenting her with his late mother Princess Diana’s ring. Yet, when his brother Harry proposed to Meghan Markle (albeit still with an incredible three-diamond sparkler) it was simply at home following an evening of Ina Garten’s famous roast chicken. While it’s unclear if they also had a six pack of bread rolls, I like Harry’s style – realising diamond moments are in the every day.

The point is, whether a proposal’s grandeur shifts the axis of the planet or arrives over a chicken roll at sunset, engagements are spectacularly memorable. And it’s for this reason that its piece of symbolic, earthly representation, the ring, is of utmost importance.

It might seem strange to talk about trends when it comes to engagement rings, however, even the slightest tweaks to notable styles can create looks that forge a deserved originality. You might find yourself smitten by a heavenly, spherical halo, or a sculptural one-of-a-kind gem or even a classic pedestaled centre stone you never imagined yourself swooning over. So, use our edit of some of the world’s most spectacular celebrity rings to begin your own path, and quite literally design your future. Or perhaps leave this page open next time your soulmate looks over your shoulder.

Natalie Portman’s Halo

After meeting on the set of Black Swan in 2009, Benjamin Millepied and Natalie Portman fell in love and became engaged the following year. Since then, her spectacular engagement ring has become an object of desire for many a bride-to-be. In fact, it’s circular setting, or halo, remains one of the most popular styles to be requested of jewellers. The halo design is unique as it sits as a single, central brilliant cut diamond circled by one or two diamond circumference borders. Hardy Brothers’  round brilliant cut halo engagement ring as well as their oval style perfectly blend the classicism of a solitaire with the vintage detail of mesmerising diamond surrounds.

Amal Clooney’s Emerald Cut

Much like the woman herself, Amal Clooney’s engagement ring is immeasurably classic, tasteful and impressive. Following her engagement to George Clooney in 2014, the human rights lawyer took more than a few breaths away when she began wearing her supersized emerald cut diamond ring. Flanked by tapered baguettes along the band, this cut of diamond is widely renowned to be one of the most clear and spectacular. It’s also one of the most exciting when it comes to style revival. Hardy Brothers’ Trilogy diamond engagement ring is centred by a 3.04 carat emerald cut diamond with two baguette diamonds set either side. This ‘trilogy’ is a unique statement of sophisticated precision.

Engagement rings for the modern minimalist.

 Traditionally, a classic engagement ring is a showstopper, with a simple design centred around a dazzling oversized diamond. Over the last few years, a host of jewellers have been quietly challenging this assumption with edgier designs which take the focus off the central stone for pieces both sustainable and understated.

With the end of the bigger is better mentality, a world of offbeat new engagement ring design has opened up. For jewellery brand, Sansoeurs, an engagement ring design can be elegant. Established in La Coruña in 2010, the brand has quickly established themselves as a minimalist master, with a permanent collection of rings which dot diamonds onto thin gold bands or thread them through intricate golden webbing.

This year’s new collection picks up on these threads, casting diamonds onto undulating bands of gold which loop around the finger. Optical illusions add a magical and fun element – diamonds appear to hang freely from a wave of gold, attached almost invisibly, with marquise diamonds appearing to tumble over each other while they dangle from the band.

In Ring the Belle, the gold band itself splits in two to hold its marquise diamond which is unusually set – once worn, it appears to rest on the adjoining figure in another trick of the eye. The highly polished band of gold itself becomes fluid in the Miki ring which loops and loops again around the finger. The triple Miki ring threads its way around three fingers, leaving the middle one free to ensure a comfortable fit.

‘We believe in jewellery as art and as a means of personal expression that needs to serve the person wearing it,’ the brand say. ‘Our jewellery is simple, easy to wear and adapts to every occasion.

Jewellers body seeks to put off mandatory hallmarking.

 The All India Gem Jewellery Domestic Council has urged the Department of Consumer Affairs under the Union Ministry of Consumer Affairs, Food and Public Distribution to postpone the deadline for mandatory hallmarking of gold jewellery by a year.

The mandatory gold jewellery hallmarking was to be implemented from June.

Out of the 733 districts in the country, only 245 districts now have assaying and hallmarking centres (as per BIS data) and GJC urged the BIS to ensure that there is at least one A&H Centre in each district in the country.

GJC said it is essential to have proper accredited, fully functional assaying and hallmarking Centres in all districts with proper infrastructure and trained personnel prior to the requirement of mandatory hallmarking.

As per BIS data there are 940 assaying centres in 245 districts across India and the number of jewellers registered with BIS are 31,585. However, there is no presence of hallmarking centres in 488 districts.

Even the existing Centres are concentrated only in and around the urban area or clusters where there is heavy concentration of jewellers.

Only eight per cent of the entire country has the access to A&H centres.

Ashish Pethe, Chairman, GJC, said, “There are various operational and procedural issues in relation to implementation of the mandatory requirement. This will also severely affect the jewellery industry, leading to drastic consequences such as cessation of business, loss of livelihood, litigation and unnecessary waste of time and energy.”

Mandatory hallmarking in its current state has the potential to affect the livelihood of millions of people and will lead to huge disruption in the century’s old jewellery business, he added.

Due to Covid-19, the jewellery business is already suffering, and mandatory hallmarking should be postponed by at least an year till the infrastructure is in place, he said.

Given the on-going Covid-19 pandemic and the fact that various parts of the country continue to be in a lockdown scenario, GJC said, “There are many states and Union Territories such as Arunachal Pradesh, Ladakh, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, Andaman and Nicobar Islands, Dadra & Nagar Haveli, Daman & Diu and Lakshadweep where there are no assaying Centres. Jewellers are closing their business and unemployment are leading. It is therefore of paramount importance for the government and BIS to first consider the practical issues.”

The Deeper Meaning Behind Kate Middleton’s Pearl Necklace.

 Just over a week after Prince Philip’s passing on April 9, the Duke of Edinburgh and longest-serving royal consort was laid to rest earlier this afternoon within St. George’s Chapel at Windsor Castle. Across today’s moving service, it was Prince Philip’s passion for music that stood out: from his request for Benjamin Britten’s “Jubilate” to feature prominently, to the setting of Psalm 104 by composer William Lovelady that was commissioned by the Duke to accompany his final goodbyes.

Yet it wasn’t just the carefully chosen readings or the soul-stirring hymns that defined today’s send-off, but also the sartorial choices made by the Duke’s family to pay tribute to his life and legacy. Nobody more so than Kate Middleton, the Duchess of Cambridge, who wore a black coat with a bow detail across the neckline, topped with a netted fascinator that perfectly balanced the Duchess’s eye for sleek style with a more tasteful and occasion-appropriate restraint.

What shone brightest, though—quite literally—was the pearl choker Middleton wore to add a touch of something more elevated. Not just a style detail, the piece was a meticulously considered tribute to her late mother-in-law, Princess Diana, who wore it to a banquet at Hampton Court Palace in 1982. Gifted to the Queen by the nation of Japan in the 1970s, and part of the royal jewelry collection ever since, the layered strings of cultured pearls didn’t just dazzle for their iridescent shimmer, but also served as a subtle nod to Middleton’s predecessors within the family. 

But most importantly, perhaps, on a day of deep mourning, her choice of jewelry offered a much-needed moment of uplift and beauty. Of that, Prince Philip would surely approve.

Signature Fashion Accessories to Trademark Your Style.

 

We all want to look our best, but fashion is constantly changing so it is hard to keep up with the current trends. However, there are signature fashion staples that every woman should have in their wardrobe. From the classic little black dress to accent pearl jewelry to iconic eyewear, women have a variety of timeless accessories to stay fashionable.

If you feel overwhelmed in choosing the right clothes and accessories to wear to compliment your personality, consider buying classic designs that never go out of style. The goal is to own versatile pieces that can work for every season. To help we have listed below some of the signature fashion accessories you should own to trademark your style.

Statement jewelry

No ensemble is complete without a piece of statement jewelry. Wearing a versatile pair of hoop earrings, or a unique cocktail ring can do wonders for your outfit. A simple gold chain with a small pendant that reflects your personality can be a conversation piece. Consider investing in a unique pearl bracelet and make it your go-to piece to complete your evening look.

There are multiple styles and options to choose from, whether you like a bohemian look, or prefer a more structured and sculptural style, pick a design that best fits your personal taste. The perfect jewelry can frame your face, work as a fun accent to your clothes and make you stand out from the rest of the crowd.

A classic leather bag

A high-quality leather handbag is an essential accessory for every woman of any age. It is the singular thing that you leave the house with that holds all the necessities you need throughout the day. It may mean carrying your office-provided smartphone, house keys, make-up, and work laptop. It is advisable to have a minimum of three different sizes of bags to choose from. Be it for a date or day trip, pick a neutral-toned bag where all your daily must-haves can fit.

Devote your hard-earned money to a classic designer shoulder bag that will fit your lifestyle and sense of style. It is worth the investment because a high-end leather bag will ensure that it will last for many years to come.

Iconic sunglasses

Protect your eyes and look chic while you’re at it! A pair of sexy sunglasses is the best signature fashion accessory to have while outdoors.  It could be a bright sunny day on your way to work or a fun picnic at the park. Pick a classic design that matches your face shape. Look into neutral colors, classic designs to make it blend well with your outfit.

Do not only consider the style, but it is helpful to protect your eyes from the harmful effects of the ultraviolet rays of the sun. Choose polarized or UV-protected sunglasses that will give you maximum protection that works best for your daily activities.

A go-to belt

An often overlooked item, but belts are a versatile accessory that should be in every woman’s closet. A belt can keep your trousers and jeans in place or it can add shape to an oversized dress and blazer. A classic leather belt in brown or black is the key to a well-put-together outfit.

Experiment with various buckles, belt lengths, and widths to revamp your outfit. An embellished belt works well for a nighttime affair which you can layer with your favorite dress. For a more sporty look, a belt bag is both practical and stylish that works well when you are busy doing chores in town.

A basic white tee

A white tee can go well with close to everything. A sleek pair of jeans, a fancy flowery skirt, or even a slip dress. Your white t-shirt can be your staple blouse when you’re undecided about what to wear. It can also work for any occasion, casual or formal.

A white tee can be the base beneath your work blazer, a top for your new denim skirt for Sunday brunch, or mixed with sleek leather pants for a date with your girlfriends at the nightclub. Add a statement necklace, an elegant scarf, or some dangling earrings to elevate your white t-shirt look.

A chic scarf

A silk scarf can do wonders for any outfit. The silky soft fabric not only feels great against your skin, but it will receive admiration and attention from others. A silk scarf is a timeless accessory that can bring new life to a boring outfit.

A square silk scarf goes well with many outfits. Use your scarf as a tie, a head wrap or turban, or even tie it around your purse. Never travel without it. It is light and versatile and can help you create a number of fresh looks with just one outfit.

The right pair of shoes

A classic, comfortable pair of shoes is the defining piece to complete your look. Every woman needs a pretty pair of pumps, a reliable pair of sneakers that you can walk in for hours, flat sandals for a casual chic feel, and boots that work well during the winter.

Try to go for a leather shoe to achieve that timeless look. Leather lasts longer and is a great environmental as well as fashionable investment. If you’d rather opt for vegan shoes, you have a lot of pleather options available on the market these days.

Final Thoughts

Staying fashionable is effortless once you carry the must-have items in your wardrobe. Signature fashion accessories such as a statement bracelet, a chic pair of sunglasses, or a daintily printed silk scarf can add more life to any outfit.

Classic accessories will stand the test of time and can be mixed to match with your existing pieces to achieve a unique look. Dress to exude confidence, complement your personality and highlight your taste, to dazzle those around you and stand out elegantly in a crowd.

Know what you need to check while buying gold jewellery.

 Come 1 June, and jewellers will be able to sell only hallmarked gold jewellery. The government had initially made hallmarking compulsory from 15 January 2020. However the deadline was extended considering the circumstances that arose due to covid-19. Now, consumer affairs secretary Leena Nandan has said no extension of deadline has been sought and that gold hallmarking will become mandatory from 1 June.

Surendra Mehta, the national secretary of India Bullion and Jewellers Association (IBJA), though, has said the association will be seeking an extension of deadline as jewellers will not be able to comply with the deadline as they are stuck with old stock they were unable to sell due to covid-19. Under the new regulations, jewellers can only sell gold jewellery with hallmarking of 14, 18 and 22 caratage.

It remains to be seen whether the government will extend the deadline or not. However, if you are planning to buy gold jewellery, it will anyways be advisable to buy hallmarked jewellery.

Let us understand how one can verify whether a piece of jewellery is hallmarked or not:

Hallmark is basically a certification of purity given by assaying and hallmarking centres (AHCs) accredited by the Bureau of Indian Standards (BIS). A jeweller selling hallmarked jewellery has to necessarily get a licence from BIS before they get their jewellery or artefact hallmarked at any BIS-recognized assaying and hallmarking centres.

The purity of gold is measured in caratage. While 24-carat (K) gold is considered the purest, it can’t be used for making jewellery as it is too soft. Hallmarking of jewellery is done in three categories of caratage—14K, 18K and 22K—which are suitable for making jewellery. In percentage terms, 14K denotes 58.5% purity (hallmarked as 14K585), 18K denotes 75% purity (hallmarked as 18K750) and 22K denotes 91.6% purity (hallmarked as 22K916).

You need to check three marks on hallmarked jewellery—purity of caratage, assaying, hallmarking centre’s identification mark, and the jeweller’s identification mark/number.

The hallmarked caratage and the day’s price of gold can help determine the estimated price of the jewellery you buy. So if the price of 10gm gold of 24K is Rs30,000 and you are buying 22K jewellery of 10gm gold, its price would be 91.6% of Rs30,000, or Rs27,480. The jeweller may add making charges plus taxes to the price of gold.

So, the next time you go to buy jewellery, it is better to buy a hallmarked one.

Pearl Jewellery Trends for 2021

 We are already used to pearls not being just for special occasions, and know how to combine them with everyday clothes like jeans and regular T-shirts. But designers are going even further than that, deciding to play with their shape, colour, size in a series of bold new pearl jewellery trends.

All major fashion houses, celebrities, and internet fashion gurus jumped on the trend head-on. You can see the fashion shows, red carpet events, and the internet full of interesting pearl jewellery pieces, clothes, and details. So what are some of the most interesting trends for 2021?

Unique Pearl Earrings: Since classic smaller perfect round pearls are not so hot nowadays, changing their size, shape, and colour made them popular again. Now they bring more uniqueness with each piece of jewellery and make the wearer stand out more. Baroque pearls are very popular now, given their asymmetric shape. That makes every pearl unique and looking more artistic. Strands of baroque pearls in different colours, of different sizes, can go great with any outfit, whether formal or everyday plain one.

A single pearl earring is the biggest one among the pearl trends, and it’s only getting bigger as more designers are flaunting them in their runway designs. Also very popular is the mismatched earring trend. Pearls with geometrically shaped metal earrings, colourful pearl drop earrings, and large hoops, be it single or mismatched can be seen all over runways and on celebrities.

Men Wearing Pearls: Wearing pearl jewellery is no longer just a women’s privilege. Men have hopped on the pearl train, and more and more of them want aboard. So who do we have to thank for making pearls an attractive idea for guys too? Pharrell Williams on a Chanel show in Paris wore strands of pearls around his neck. Many people commented on it, and it seems from that moment on, a jewellery fashion trend started, and it just kept growing. Pearls have been adopted by many singers, rappers and actors since then.

Harry Styles popularised the single pearl earring by wearing one in 2019. at New York’s Met Gala. Since then he’s been seen with a single pearl earring here and there. He has also been seen wearing a necklace with Baroque pearls on practically every red carpet event and photoshoots ever since.

Clothes Dripping In Pearls: So much has changed about the look of the popular jewellery pearls; irregular shape, bigger size, and other colours besides white. So of course, after that, the moment came where we said “how about a change in where we wear them as well?”. The fashion world has gone crazy over putting pearls on clothes, shoes, and every fashion accessory you can think of.

The most common idea is putting them as buttons on a shirt, sweater, or dress. Since irregular shape and colour pearls are trending, if you put them on, let’s say, a plain white shirt, they’ll transform the shirt’s look. Colours will make it pop, and odd shapes will make it look more artsy and edgy.

Pearl Accessories Abundance: As if clothes full of pearls weren’t enough, we have purses, belts, (sun)glasses, and hair accessories that are oozing pearls. Chanel’s giant pearl clutch, for example, had helped make the idea of pearls on a bag, or in this case – a pearl as a bag, very popular. Handles made of pearls and straps with pearl details on them are in almost every fashion house.

Hair accessories with pearls used to be reserved mostly for weddings. But now hairpins, clasps, clips, hair ties, hair bands, etc. are jam-packed with big pearls, and not just for the brides and for special occasions. The popularity of pearly head accessories skyrocketed after Givenchy revealed their headband piece with oversized pearls in 2019’s Fashion Week in Paris.

Pearls And Beads: As colourful beads are quite popular as well, combining them with pearls is a win-win situation. Whether mixing white pearls or some other shade with beads, their colours will make any pearl necklace, bracelet, or earring really interesting and modern. Mixes like these go well with both the classic white colour of the pearl as well as the others. So whether you choose the classic white round-shaped pearls, or opt for the modern Baroque ones, their combination with beads always ends up as an amazing, beautiful piece.

Pearls With Chain Links: Metal chain links couldn’t be farther from the pearls in terms of style. Chain links are more street style, edgy, modern, and often bold statement pieces of jewellery. While the usual pearls are the exact opposite of that. Yet it seems they go well together. Piling on chains and pearls together is popular, as well as adding on some charms, and piling beads on top of everything. Especially if the chains are gold since that’s another classy material sprucing up the look.

Chokers: Pearl chokers have gone oversized too. An interesting piece is the one in the shape of an open ring with pearls on both ends, a necklace, bracelet, and earring set. Chokers can make your neck look longer. If you don’t have one, you can make it by wrapping a regular pearl strand around your neck, and maybe style it with a knot at the end. You can do this with a bracelet too.

If you’d like more details on your pearl choker, then perhaps add a brooch or a charm on it. You can add a classy vintage or an edgy modern piece to the pearls since the combination of those two different styles is also trending.

The pearl obsession is here to stay for a while. So if you’re thinking about whether to invest in your pearly jewellery, clothes, and accessories, you should. You must have at least a few pearl pieces if you consider yourself a fashionista. You won’t have a problem finding what to match with your pieces to pull the right look since there is nothing you can’t find without pearls on it. And the colourful pearls now give you more options when styling your look, than the classic white ones.